Brand Protection Domain Names and ICANN Fraud and ID Theft General Cyber Intel Legal
A generic Top Level Domain, or gTLD, is the name that appears to the right of “dot,” such as .com. The Internet Corporation for Assigned Names and Numbers (ICANN) has begun taking applications for new gTLD’s. With the deadline to apply for a gTLD fast approaching on April 12, 2012, many companies are wondering whether they should apply. In light of the many factors that a company must consider before applying, Cyveillance is unable to make a global recommendation to all of our clients. However, the basics about the new gTLDs, the benefits, and the drawbacks are discussed below:
How many gTLD requests is ICANN expecting in this first round of applications?
ICANN is expecting between 200 and 1,000 applications. Some experts are predicting that, based upon the number of applications it receives, ICANN may not hold another application round for several years after this initial offering.
What if someone else applies for the same gTLD that I apply for?
ICANN is encouraging resolution between the parties. If the parties cannot come to an agreement, the last resort will be an auction. See Section 188.8.131.52 gTLD Applicant Guidebook.